Beeradvocate Magazine

The Alström Bros, December 2006

In April of 2006, I read about a beer magazine being released later that year on CNN. The original article has vanished into the ether of the internet maw, but the press release originally put out by the Alström Bros mentioned that their beer website (which had been up for quite a while, since at least the late 1990s - when they were running 'BrewGuide'. They switched over to 'Beeradvocate' in the spring of 2000 and the website was relaunched.) was attracting tons of traffic and they were about to launch a monthly beer magazine. Excerpts from their press release below:

"With a style similar to magazines dedicated to aficionados of wine, food, and cigars, BeerAdvocate Magazine, will be both a classy and loud voice for beer and the lifestyle that's surrounds it. The monthly aims to introduce its better beer advocacy to those beer drinkers who've yet to experience what craft beer has to offer.

“It's high time we wake people up, get them thinking about beer in new ways, and give beer its due respect!” proclaimed co-founders, and brothers, Jason and Todd Alström.

The magazine is expected to debut in late fall 2006. “We're currently in negotiations with major publishers to provide a partnership through distribution, both internationally and for retail outlets. We've also begun building our editorial team, receiving loads of interest from writers, designers and photographers throughout the world. The talent and passion that these people bring to the magazine is simply awesome, and refreshing,” added Todd Alström.

Until July 1, 2006, beer lovers can become “Founding Subscribers” which entitles them to the Fall 2006 Inaugural Issue, an Official BeerAdvocate 2007 Calendar, a 12-month subscription starting in 2007, and a locked annual subscription rate of $19.95 per year, for life. Founding Subscribers are already in the thousands."
(From the press release announcing the launch of Beeradvocate Magazine)

I became one of those founding subscribers. I've been a loyal subscriber through five years of Beeradvocate magazine, and at points here and there, I've been tempted to cancel my subscription. There was the period of time where the editors decided to switch to a newsprint-based paper in order to be more 'green'. Eventually changes have been made to the magazine, and this mini-site of mine will focus on the ouevre of the progression and evolution of a magazine from concept to production, and then throughout the first five years of its life. It'll prove to be an interesting research project.